AI Insights · Timothy · October 2022
Top 5 Beauty Retail Android Apps in Poland Q3 2022 Performance
An overview of the performance of the top beauty retail apps on Android in Poland during Q3 2022, highlighting trends in downloads and active users.
During the third quarter of 2022, the top five beauty retail apps on the Android platform in Poland showed varied performance in terms of downloads and active users. Here's a detailed look at their performance based on Sensor Tower data.
Douglas – Parfüm & Kosmetik experienced fluctuations in weekly downloads, peaking at around 8.6K in early July but dropping to approximately 2.2K in mid-September. Active users saw a decline from 31.2K at the end of June to around 24.5K by the end of September.
Poprzednia wersja - Sephora had a more stable download trend, with a peak of 3.4K in mid-July and a low of about 1.6K in early September. Active users ranged from approximately 11.6K to 14.8K throughout the quarter, showing moderate stability in user engagement.
Notino: perfumes and cosmetics saw weekly downloads ranging from 694 to 1.4K, with a noticeable peak in mid-July. Active users showed an increase from approximately 4.9K at the end of June to around 6.1K by mid-September, indicating growing engagement.
flaconi had a consistently low download count, averaging around 30-40 downloads per week. Active users remained relatively stable, fluctuating between 3.4K and 3.8K, showing steady user retention despite low new user acquisition.
BEAUTY BAY had minimal download activity with occasional spikes, such as 13 downloads in mid-September. Active user data was available only for the first week of July, showing 20 active users.
For more in-depth insights and data, visit Sensor Tower.